The Smirnoff Nightlife Exchange Project

Have you heard about the Smirnoff Exchange Project?? It sounds really awesome. In a nutshell, Smirnoff are looking to create a once in a lifetime, nightlife experience, simultaneously across 14 cities around the world. Each city will contribute ideas as to what constitutes a good night out, with food, music, fashion and dancing all must have elements. Once all this info is collated, the project team will exchange it with another city, to complete this global culture event on 27th November. Check out the idea exchange on facebook to see what people have come up with so far (UV bodypaint seems to be popular!) and to add your own thoughts. 

Participating cities - Sydney, Cape Town, Sao Paolo, Rio, Toronto, Caracas, London, Berlin, Miami, Mumbai, Dublin, Beirut, Warsaw, Buenos Aires, Bangkok.